Program.

Hosted by:

 
WBC-SBA.jpg
 
 
 

Thursday, December 7, 2017

Please note: We will be using the S. Queen St. entrance to the Southern Market Center (next to ASSETS office).
 

5:00pm – 6:00pm » Registration & Check-in

6:00pm » Welcome & (brief) Opening Remarks

    6:15pm – 7:00pm » Breakout Sessions #1

    • Make Something People Want: Human Centered Design for New Businesses
      • It’s likely your business model involves having customers. Learn how to use human-centered design to help you create customer-centric products & services from the beginning.
      • Lauren McAteer, Catamaran & AndCulture
      • View Presentation
    • Marketing Tools 101
      • As technology continues to speed along, so too grows the number of tools that can be used to strengthen your marketing efforts. This crash course is aimed at making you aware of what’s out there & what works.
      • Jenn Orantes, Community Action Partnership
      • View Presentation
    • Show Me The Money!: How to Find the Right Investment for Your Business
      • Investing in your business can come in many forms. From borrowing from friends, family, or your neighborhood banker to finding angel investors and venture capitalists. There are plenty of ways to find money as you get started! This session will explore investment options and the importance of establishing your financial foundation.
      • Jaime Arroyo, ASSETS
      • View Presentation

    7:05pm – 7:50pm » Breakout Sessions #2

    • The Bullpen: Honing Your Pitch
      • As an entrepreneur, you’re never not pitching. Whether seeking investors, customers, donors, or new hires, the Pitch is an essential component to getting established & growing. Learn tips on how to pitch with confidence & get results.
      • Jordan Steffy, Children Deserve a Chance & Attollo
      • View Presentation
    • (Not Just a) Party Time: Tips on Throwing an Impactful Event
      • When it's time to kick off your business, introduce a new product or celebrate a new hire, hosting an event can be an effective means to getting some traction. This session explores the best practices in crafting, marketing & executing an impactful business event, from the invitee list on down to the budget.
      • Aaron Spangler, Lancaster County Community Foundation
      • View Presentation
    • B is for B Corp
      • An introduction to B Corporations – why they are not only good for business, but for the community (and world) around you.
      • Craig Dalen, ASSETS

    7:55pm – 8:25pm » Group Session

    • Ask Me Anything: Marketing Pros Answer Your Questions on ... Marketing

    6:15pm – 7:55pm » Ongoing

    8:30pm – 9:00pm » Closing & Networking