Idea TestLab

Have a business idea? Figure out how to turn it into a viable business. Idea TestLab is a "customer discovery" investigation designed to help you better understand the customer, the problem you're trying to solve, and how to provide value in a differentiated way. The first step in taking an idea from concept to business is figuring out if you have identified a problem worth solving. Idea TestLab helps you get a better handle on what problem your customer really has and what value you can provide that others can’t.